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Marketing Planning

Market Research

Having a strategy and a solid marketing plan is the foundation of an effective marketing plan. It should be integrated with the Corporate Strategy to define communication strategies in regards to prospects, customers, employees and competitors. Our firm believes that a well thought out plan enables a company to effectively focus its resources on the most profitable marketing tactics that positively affect customer behavior and satisfaction. A marketing strategy is a series of tactics to make a marketing plan more effective.

Our marketing strategies are dynamic and interactive and take into account all mediums and avenues of approach and customer considerations.

While each business does require a customer marketing strategy, there are a few common categories. Examples listed below.

  • Product differentiation Strategies
  • Market segmentation
  • Market dominance. Typical three types are: Leader, Challenger, Follower

Innovation – Based on the rate of the new product development and business model innovation. Is the company at the leading edge of business and technology: Front-runners, Close followers, late followers.

Growth – There are a number of ways to answer the question, “How do we grow the firm?”. The four most basic answers are: Horizontal integration, Vertical integration, Diversification, Intensification

Our marketing consultants will research untapped “Growth Opportunities” found in changes in market trends, segment dynamics and internal changes in brand direction, or operational business processes, emerging areas of opportunities.

We’ll then prioritize these growth opportunities and develop strategies that will integrate into your Marketing Plan.

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